Multiple Choice
Marketing researchers 'talk' to hundreds of consumers to find out:
A) what they feel about their 'roles' in the family and society.
B) how they use various products.
C) their hopes and dreams for themselves and their families.
D) all of the given answers.
Correct Answer:
Verified
Correct Answer:
Verified
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Q35: Information search is usually external in nature.
Q36: The marketing manager should view the consumer
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