Multiple Choice
Which of the following is not an example of internal influences in the consumer behaviour audit?
A) Is the product suited for particular personality types?
B) Who in the household evaluates the price of the product?
C) What is the ideal version of this product in each market segment?
D) Will price be perceived as an indicator of status?
Correct Answer:
Verified
Correct Answer:
Verified
Q34: Personality is considered to reflect:<br>A) socially accepted
Q35: Information search is usually external in nature.
Q36: The marketing manager should view the consumer
Q37: Marketing researchers 'talk' to hundreds of consumers
Q38: Postmodernists use:<br>A) ethnography.<br>B) content analysis of popular
Q40: Applications of theories and information about consumer
Q41: The government cannot regulate marketing activities.
Q42: Benefit segmentation:<br>A) is useful only for business-to-business
Q43: Marketing researchers talk to hundreds of consumers
Q44: We learn our culture and social class