Multiple Choice
Why is the induction of cognitive dissonance not more widely used as an attitude change technique by the advertising community?
A) Advertising researchers are not familiar with the theory.
B) Cognitive dissonance is not effective in changing people's attitudes and subsequent behavior.
C) Cognitive dissonance techniques are difficult to implement on a mass scale.
D) Cognitive dissonance has fallen out of favor with the advent of the computer as a model for human behavior.
Correct Answer:
Verified
Correct Answer:
Verified
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