Multiple Choice
The logical, fact-based approach is used in advertisements most effectively when the basis of the attitude is __________ and __________.
A) cognitive; the problem the product can solve is important to viewers
B) cognitive; viewers are likely to be paying attention to the ad
C) affective; strong arguments for why people should use the product are available
D) affective; people are motivated to pay attention to the ad
Correct Answer:
Verified
Correct Answer:
Verified
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