Complete the Following Using the Terms Listed

Multiple Choice

Complete the following using the terms listed.
-In _____,marketers share the costs of local advertising of their company's product with channel partners.

A) breakeven analysis
B) promotional mix
C) Volume objectives
D) Institutional advertising
E) discount pricing
F) Creative selling
G) Point-of-purchase advertising
H) skimming pricing
I) pushing strategy
J) penetration
K) integrated marketing communications
L) cooperative advertising
M) odd pricing