Complete the Following Using the Terms Listed

Multiple Choice

Complete the following using the terms listed.
-A(n) _____ is a marketing effort sponsored by an organization that solicits involvement by individuals who share common interests and activities.

A) secondary data
B) affinity program
C) Market segmentation
D) demographic
E) target market
F) End-use segmentation
G) marketing mix
H) data mining
I) Consumer behavior
J) Ownership utility
K) Exchange processes
L) Business products
M) person marketing
N) Mass customization
O) frequency marketing
P) Comarketing
Q) cobranding