Multiple Choice
Desmond is developing several different marketing strategies based on target markets that differ in terms of lifestyles.He is segmenting the overall market by _____.
A) demographics
B) end-use
C) psychographics
D) product
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q24: Products such as computers fall into the
Q40: It is illegal for not-for-profit organizations to
Q74: Income is perhaps the most volatile factor
Q81: Cobranding is when a company develops a
Q104: Data collected for the first time through
Q125: Complete the following using the terms listed.<br>-_
Q127: Tabitha is a research specialist in the
Q128: Describe the sources of marketing research data.
Q131: As the result of a hurricane heading
Q132: Complete the following using the terms listed.<br>-_