Complete the Following Using the Terms Listed

Multiple Choice

Complete the following using the terms listed.
-_____ are activities in which two or more parties give something of value to each other to satisfy perceived needs.

A) secondary data
B) affinity program
C) Market segmentation
D) demographic
E) target market
F) End-use segmentation
G) marketing mix
H) data mining
I) Consumer behavior
J) Ownership utility
K) Exchange processes
L) Business products
M) person marketing
N) Mass customization
O) frequency marketing
P) Comarketing
Q) cobranding