Fiona Has Initiated a Project to Establish a Company Website

Multiple Choice

Fiona has initiated a project to establish a company website for interactive electronic commerce that encourages customers to provide the company with information on their purchase decision factors,post-purchase evaluations,lifestyles,and future expectations for service.Fiona plans to use the Internet for ________.

A) market segmentation
B) end-use segmentation
C) organization marketing
D) relationship marketing