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    Exam 7: Small Business Strategies: Imitation With a Twist
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    An Overall Strategic Approach in Which the Entrepreneur Does More
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An Overall Strategic Approach in Which the Entrepreneur Does More

Question 55

Question 55

Multiple Choice

An overall strategic approach in which the entrepreneur does more or less what others are already doing is called a(n)


A) cost-leadership strategy.
B) imitative strategy.
C) grand strategy.
D) innovative strategy.

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