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    Exam 7: Small Business Strategies: Imitation With a Twist
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    _____ Refers to the Size of the Market Whereas _____
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_____ Refers to the Size of the Market Whereas _____

Question 58

Question 58

Multiple Choice

_____ refers to the size of the market whereas _____ refers to its geographic range.


A) Scope;scale
B) Mass;niche
C) Scale;scope
D) Niche;mass

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