Healthy Wash Following the Health Trend, Amy Amorouso and Her Two Friends

Multiple Choice

Healthy Wash
Following the health trend, Amy Amorouso and her two friends have decided to open a laundromat with a workout facility. The concept of each of these exists separately and also there are laundromats with bars or game rooms that already exist. This would be a different variation. The main focus will be the laundromat with a small space allowed for a workout area, with a few machines to test the idea.

-Identify the two market decisions that Amy and her friends need to make.

A) Imitation and innovation
B) Local or global
C) Mass or niche
D) Scale and scope