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After Examining the Surveys You Collected from People in Culture

Question 10

Multiple Choice

After examining the surveys you collected from people in Culture A,you find that people tend to answer "yes" to all the questions,regardless of the content.How do you deal with this problem in the future so this doesn't recur?


A) establish methodological equivalence
B) reverse-code half of the items
C) thoroughly back-translate the items
D) provide a middle "neutral" option
E) make sure a middle "neutral" option is not provided

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