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    Essentials of Services Marketing Study Set 2
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    Exam 7: Promoting Services and Educating Customers
  5. Question
    Which of the Following Is NOT One of the Four
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Which of the Following Is NOT One of the Four

Question 5

Question 5

Multiple Choice

Which of the following is NOT one of the four problems for marketers seeking to promote a service's benefits?


A) Distribution
B) Abstractness
C) Generality
D) Non-searchability
E) Mental impalpability

Correct Answer:

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