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    Essentials of Services Marketing Study Set 2
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    Exam 2: Customer Behavior in a Services Context
  5. Question
    How Can Advertising Help Reduce Customer Risk Perceptions of a Service
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How Can Advertising Help Reduce Customer Risk Perceptions of a Service

Question 27

Question 27

Essay

How can advertising help reduce customer risk perceptions of a service firm like Visa credit cards?

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Advertising helps customers visualize se...

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