A Company That Succeeds in Differentiating Its Product Offering from Those

Multiple Choice

A company that succeeds in differentiating its product offering from those of its rivals can usually

A) avoid having to compete on the basis of simply a low price.
B) charge a price premium for its product (because buyers see its differentiating features as worth something extra) .
C) increase unit sales (because of the attraction of its differentiating product attributes) .

D) gain buyer loyalty to its brand (because some customers will have a strong preference for the company's differentiating features) .
E) All of these.