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    Basic Marketing Study Set 1
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    Exam 4: Focusing Marketing Strategy With Segmentation and Positioning
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    Ideally, Segmenters Should Start with the Idea That Each Person
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Ideally, Segmenters Should Start with the Idea That Each Person

Question 98

Question 98

True/False

Ideally, segmenters should start with the idea that each person is "one of a kind" and can be described by a special set of dimensions that may be used to aggregate similar customers together.

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