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    Exam 4: Focusing Marketing Strategy With Segmentation and Positioning
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    "Homogeneous Within" Means That the Customers in a Market Segment
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"Homogeneous Within" Means That the Customers in a Market Segment

Question 70

Question 70

True/False

"Homogeneous within" means that the customers in a market segment should be as similar as possible with respect to their likely responses to marketing mix variables and their segmenting dimensions.

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