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    Basic Marketing Study Set 1
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    Exam 4: Focusing Marketing Strategy With Segmentation and Positioning
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    A Profit-Oriented Firm Will Usually Want to Continue Aggregating Potential
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A Profit-Oriented Firm Will Usually Want to Continue Aggregating Potential

Question 275

Question 275

True/False

A profit-oriented firm will usually want to continue aggregating potential customers into larger submarkets until every consumer fits neatly into some segment.

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