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    Exam 4: Focusing Marketing Strategy With Segmentation and Positioning
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    When You Are "In the Market" for a New Car
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When You Are "In the Market" for a New Car

Question 251

Question 251

Multiple Choice

When you are "in the market" for a new car, and are considering different brands to purchase, what type of market is involved?


A) Product-market
B) Qualifying market
C) Generic market
D) Determining market

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