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    Exam 4: Focusing Marketing Strategy With Segmentation and Positioning
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    "Good" Market Segments Are Those Which Are
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"Good" Market Segments Are Those Which Are

Question 115

Question 115

Multiple Choice

"Good" market segments are those which are:


A) heterogeneous between.
B) operational.
C) substantial.
D) homogeneous within.
E) All of these choices are correct.

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