The Combined Target Market Approach

Multiple Choice

The combined target market approach:

A) tends to focus on small, homogeneous market segments.
B) aims at several target markets and offers each target market a unique marketing mix.
C) tries to improve the general appeal of a firm's basic marketing mix rather than tailor it to meet the strongly felt needs of some people.
D) works well only when each submarket of a product-market has a different demand curve.
E) None of these alternatives is correct for the combined target market approach.