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When Segmenting Markets, Cost Considerations Typically Encourage a Company to ________

Question 159

Multiple Choice

When segmenting markets, cost considerations typically encourage a company to ________ and ________.


A) disaggregate; combine segments
B) aggregate; use different segments
C) disaggregate; use different segments
D) aggregate; combine segments
E) disaggregate; use one segment

Correct Answer:

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