Multiple Choice
Which of the following possible segmenting dimensions is a "demographic" dimension?
A) Benefits sought
B) Social class
C) Purchase relationship
D) Brand familiarity
E) Rate of use
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q8: One of the difficult things about segmenting
Q9: The main difference between a "product-market" and
Q10: A digital camera, a computer video-cam, and
Q11: In the example for the seven-step approach
Q12: A product-market is a market with broadly
Q14: The seven-step approach to market segmentation begins
Q15: Which of the following is a consumer
Q16: Segmenting international markets can be more difficult
Q17: The 7-step approach to market segmentation used
Q18: Marketers at General Mills found that lots