Segmenting International Markets (As Contrasted with Domestic Markets)

Multiple Choice

Segmenting international markets (as contrasted with domestic markets) :

A) is more complicated because qualifying dimensions are not helpful.
B) may be more difficult because critical data may not be available or dependable.
C) usually involves less risk because more potential target markets are available.
D) usually involves fewer segmenting dimensions.
E) None of these alternatives is true.