Segmenting International Markets Can Be More Difficult Because

Multiple Choice

Segmenting international markets can be more difficult because:

A) the concepts and approaches for segmenting domestic markets simply do not apply.
B) there are more dimensions and many unfamiliar variables.
C) there are fewer useful dimensions.
D) a manager must rely entirely on his or her own judgments about people in other countries.
E) the quantity and quality of available market data are usually greater.