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    Exam 21: Franchising, Licensing, and Harvesting: Cashing in Your Brand
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    A Brand Is a Combination of Name, Logo, and Design
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A Brand Is a Combination of Name, Logo, and Design

Question 1

Question 1

Multiple Choice

A brand is a combination of name, logo, and design that ________.


A) Becomes associated in the minds of consumers with the products or services of a company
B) Identifies the owner of a company
C) Expresses the philanthropic intentions of a company to consumers
D) Is cool to look at
E) Is vibrant

Correct Answer:

verifed

Verified

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