Multiple Choice
Which is NOT a services marketing mix element that can be used to communicate with the customer?
A) Price
B) Place
C) Physical evidence
D) Process of service assembly
E) All of these factors are service marketing mix elements.
Correct Answer:
Verified
Correct Answer:
Verified
Q5: Suggestive selling is the act of offering
Q6: COMPLETION QUESTIONS<br>Integrated Marketing Communication<br>Tangibilizing the Service<br>Promotion<br>Promotion Mix<br>Advertising<br>Personal
Q7: COMPLETION QUESTIONS<br>Integrated Marketing Communication<br>Tangibilizing the Service<br>Promotion<br>Promotion Mix<br>Advertising<br>Personal
Q8: Publicity and public relations are not very
Q9: The Internet enables positive and negative publicity
Q11: Service firms can address the variability of
Q12: Which of the following is NOT a
Q13: How does each of the 7Ps help
Q14: Interactive imagery attempts to establish a strong
Q15: Personal selling is an attractive tool for