Essay
COMPLETION QUESTIONS
Integrated Marketing Communication
Tangibilizing the Service
Promotion
Promotion Mix
Advertising
Personal Selling
Sales Promotions
Public Relations
Word-of-Mouth Communication
Vividness Strategy
Suggestive Selling
Publicity
The Internet
-_________________ is generally perceived to be more credible than commercially sponsored promotion.
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Q1: A service organization's overall promotional effort cannot
Q2: Which,if any,of the following is NOT a
Q3: Which promotional tool is used primarily to
Q4: Themes and symbols may be used to
Q5: Suggestive selling is the act of offering
Q7: COMPLETION QUESTIONS<br>Integrated Marketing Communication<br>Tangibilizing the Service<br>Promotion<br>Promotion Mix<br>Advertising<br>Personal
Q8: Publicity and public relations are not very
Q9: The Internet enables positive and negative publicity
Q10: Which is NOT a services marketing mix
Q11: Service firms can address the variability of