Multiple Choice
A servicescape can be used to accomplish all of the following marketing goals EXCEPT
A) communicating a new concept.
B) repositioning the service organization in the eyes of the target market.
C) attracting new market segments.
D) A servicescape can be used to accomplish all of these marketing goals.
E) A servicescape cannot be used to accomplish any of these marketing goals.
Correct Answer:
Verified
Correct Answer:
Verified
Q3: Much of the planning,organizing,and implementing of a
Q4: Service organizations can design their settings to
Q5: The importance of a servicescape increases as
Q6: To achieve marketing goals that rely on
Q7: A servicescape has little impact on the
Q9: COMPLETION QUESTIONS<br>Service Setting or Servicescape<br>Frontstage<br>Atmospherics<br>Backstage<br>E-servicescape<br>Avoidance<br>Approach<br>-_ includes all
Q10: When designing a service setting,it is not
Q11: When the service setting is complex,well placed,and
Q12: Why is it important to create a
Q13: The physical setting of the service environment