Essay
COMPLETION QUESTIONS
Service Setting or Servicescape
Frontstage
Atmospherics
Backstage
E-servicescape
Avoidance
Approach
-_______________ includes all aspects of the physical environment in which the service provider and customer interact.
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Q4: Service organizations can design their settings to
Q5: The importance of a servicescape increases as
Q6: To achieve marketing goals that rely on
Q7: A servicescape has little impact on the
Q8: A servicescape can be used to accomplish
Q10: When designing a service setting,it is not
Q11: When the service setting is complex,well placed,and
Q12: Why is it important to create a
Q13: The physical setting of the service environment
Q14: A service setting that attracts one type