Multiple Choice
The importance of a servicescape increases as it is used to
A) help customers to observe and learn about the service process.
B) expedite the process of service delivery by understanding the role of service workers and equipment in the service delivery process.
C) attract and appeal to a specific type of audience.
D) A servicescape becomes increasingly important for each of the listed reasons.
E) None of these increases the importance of a servicescape.
Correct Answer:
Verified
Correct Answer:
Verified
Q1: When is it a good idea to
Q2: When there is considerable customer perceived risk
Q3: Much of the planning,organizing,and implementing of a
Q4: Service organizations can design their settings to
Q6: To achieve marketing goals that rely on
Q7: A servicescape has little impact on the
Q8: A servicescape can be used to accomplish
Q9: COMPLETION QUESTIONS<br>Service Setting or Servicescape<br>Frontstage<br>Atmospherics<br>Backstage<br>E-servicescape<br>Avoidance<br>Approach<br>-_ includes all
Q10: When designing a service setting,it is not
Q11: When the service setting is complex,well placed,and