50 15When Planning for a Successful Service Performance,service Marketers Need to to Understand

Multiple Choice

50 15.When planning for a successful service performance,service marketers need to understand that

A) a service performance occurs at a single moment in time.
B) a service performance is a single event.
C) a service offering typically takes shape prior to its performance.
D) the basic service of the organization is often supported by a host of supplementary service elements.
E) All of these service characteristics need to be understood by service marketers when planning a successful service performance.