Multiple Choice
A design and communication tool that represents both the frontstage enactment and its backstage support of a service performance is called a
A) service script.
B) service blueprint.
C) supplementary service sequence.
D) complex service offering.
E) divergent service offering.
Correct Answer:
Verified
Correct Answer:
Verified
Q13: Supplementing a service performance involves increasing its
Q14: COMPLETION QUESTIONS<br>Service Script,Customer's<br>Service Blueprint<br>Internet<br>Customization,Divergence<br>Supplementing<br>Complexity<br>Customization<br>Script<br>Augmented,Expected<br>-The greater the _
Q15: Supplementing a service performance to increase customer
Q16: By offering a simpler performance,a service organization
Q17: Why might today's augmented product easily become
Q19: It is not possible to customize a
Q20: Since a customized service performance can greatly
Q21: As the new marketing manager,you wanted to
Q22: 50 15.When planning for a successful service
Q23: To develop an effective service blueprint,service marketers