As the New Marketing Manager,you Wanted to Ensure That the Firm's

Essay

As the new marketing manager,you wanted to ensure that the firm's primary service offering was successful.As a first step,you asked your marketing assistant to provide you with a service blueprint of the firm's primary service offering.However,the marketing assistant has no idea what a service blueprint is or why it is used.Help the marketing assistant by defining a service blueprint and explaining how it provides direction for the successful completion of a service performance.