Essay
COMPLETION QUESTIONS
Service Framework
Participants,Physical evidence,Process of service assembly
Service Encounter
Servuction
Backstage
Services Theater
Workers,Setting,Customers,Process
Services Marketing Mix
-In the services marketing mix framework,the three new Ps are ___________,______________,and _____________.
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Q18: Service frameworks perform all of listed functions
Q19: You are a marketing manager for a
Q20: COMPLETION QUESTIONS<br>Service Framework<br>Participants,Physical evidence,Process of service assembly<br>Service
Q21: According to the services marketing mix framework,<br>A)participants
Q22: The servuction framework is visual in nature,making
Q24: COMPLETION QUESTIONS<br>Service Framework<br>Participants,Physical evidence,Process of service assembly<br>Service
Q25: According to the servuction framework,Customer B is
Q26: All four service experience components are easily
Q27: According to the services theater framework,which of
Q28: Compare and contrast the services marketing mix