According to the Services Marketing Mix Framework

Multiple Choice

According to the services marketing mix framework,

A) participants refer only to the service employees.
B) physical evidence refers to both the tangible and intangible aspects of the service.
C) process of service assembly refers to the procedures and flow of activities that contribute to the delivery of the service.
D) All of these descriptions are consistent with the services marketing mix framework.
E) None of these descriptions is consistent with the services marketing mix framework.