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  2. Topic
    Business
  3. Study Set
    Services Marketing Interactive Approach
  4. Exam
    Exam 13: Developing Marketing Strategies for Services
  5. Question
    COMPLETION QUESTIONS Marketing Strategy
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COMPLETION QUESTIONS Marketing Strategy

Question 1

Question 1

Essay

COMPLETION QUESTIONS
Marketing Strategy
Environmental Scanning
Proactive
Defensive
Services Marketing Approach
Service Operations Approach
Market Segmentation
Positioning,Share-of-Mind
Upside Down Organization
Sur/Petition
-The _________________ recognizes that customer-contact workers are the most important element in building customer satisfaction with the service provider.

Correct Answer:

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