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    Services Marketing Interactive Approach
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    Exam 12: Researching Service Success and Failure
  5. Question
    Service Performance Measurement Seeks to Understand the Customers' and the Employees
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Service Performance Measurement Seeks to Understand the Customers' and the Employees

Question 45

Question 45

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Service performance measurement seeks to understand the customers' and the employees' points of view in order to determine what an organization is doing right or wrong.

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