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    Services Marketing Interactive Approach
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    Exam 11: Regaining Customer Confidence Through Customer Service and Service Recovery
  5. Question
    Service Recovery Is the Effort an Organization Expends to Win
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Service Recovery Is the Effort an Organization Expends to Win

Question 27

Question 27

True/False

Service recovery is the effort an organization expends to win back customer goodwill once it has been lost due to service failure.

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