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    Services Marketing Interactive Approach
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    Exam 11: Regaining Customer Confidence Through Customer Service and Service Recovery
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    What Should Be the First Step in the Service Recovery
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What Should Be the First Step in the Service Recovery

Question 24

Question 24

Multiple Choice

What should be the first step in the service recovery process?


A) Comprehend the reasons for customer dissatisfaction with the service
B) Correct the problem
C) Apologize to the customer
D) Compensate the customer for the organization's mistake
E) Check whether the organization's effort to win back the customer has been successful

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