The Salesperson Should Decide Which Element(s)of the Presentation Mix to Emphasize

Multiple Choice

The salesperson should decide which element(s) of the presentation mix to emphasize in a particular presentation based primarily on:

A) sales call objective, customer profile, and customer benefit plan.
B) product newness, number of customers, and inventory levels.
C) competitor activity, current inventory levels, and bonus plans.
D) persuasive communication, competitor activity, and financial objectives.
E) financial objectives, marketing plan, and diversification strategy.