Given the Sheer Number of Countries in Which Many Companies

Multiple Choice

Given the sheer number of countries in which many companies operate, doing marketing research in each one of them is often inefficient. One approach to
Reduce this problem is to narrow the list of those countries that might be examined by
Grouping prospective markets into _____________________ countries.

A) financial categories for
B) clusters of homogeneous
C) clusters of heterogeneous
D) dissimilar qualifiers for
E) statistical tracts for