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    Global Marketing Management Study Set 3
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    Exam 7: Global Segmentation and Positioning
  5. Question
    Comment on When Marketers Should Pursue Universal/global Segments, Regional Segments
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Comment on When Marketers Should Pursue Universal/global Segments, Regional Segments

Question 81

Question 81

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Comment on when marketers should pursue universal/global segments, regional segments, and unique/diverse segments.

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Marketers should pursue universal or glo...

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