Multiple Choice
Jennifer is the chief financial officer (CFO) of an international bank. She is an American Porsche customer who considers her car as a reward for having worked hard all her life. She strongly feels that owning the car is what really matters and not the prestige of owning an expensive automobile. Which of the following psychographic categories does Jennifer belong to?
A) Top Guns
B) Proud Patrons
C) Fantasists
D) Elitists
Correct Answer:

Verified
Correct Answer:
Verified
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