Latour Boutiques, Which Is Based in Europe, Views Each Section

Multiple Choice

Latour Boutiques, which is based in Europe, views each section within the European Union as a unique market and develops an integrated marketing strategy to sell its products. Due to its success in the European territory, Latour exports its products to other world markets sans any modifications. In this case, Latour's management orientation is typically ________.

A) concentric
B) polycentric
C) regiocentric
D) geocentric