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  3. Study Set
    Global Marketing Management Study Set 2
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    Exam 1: Introduction to Global Marketing
  5. Question
    Which of the Following Orientations Is Based Only on Home-Country
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Which of the Following Orientations Is Based Only on Home-Country

Question 2

Question 2

Multiple Choice

Which of the following orientations is based only on home-country superiority?


A) ethnocentric
B) polycentric
C) geocentric
D) regiocentric

Correct Answer:

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