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  3. Study Set
    Global Marketing Management Study Set 2
  4. Exam
    Exam 1: Introduction to Global Marketing
  5. Question
    The Old Marketing Concept Focused on a Customer-Centric Marketing Approach
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The Old Marketing Concept Focused on a Customer-Centric Marketing Approach

Question 1

Question 1

True/False

The old marketing concept focused on a customer-centric marketing approach.

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