An Marketing Analyst Wants to Examine the Relationship Between Sales

Multiple Choice

An marketing analyst wants to examine the relationship between sales (in $1,000s) and advertising (in $100s) for firms in the food and beverage industry and collects monthly data for 25 firms.He estimates the model: Sales = β₀ +β₁ Advertising + ε.The following ANOVA table below shows a portion of the regression results. Which of the following is the coefficient of determination?

A) 0.1348
B) 0.1558
C) 0.8442
D) 0.8652