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    International Business Study Set 5
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    Exam 12: Developing and Marketing Products
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    Manufacturers of Products That Are Commonly Sold Through Department and Grocery
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Manufacturers of Products That Are Commonly Sold Through Department and Grocery

Question 88

Question 88

Multiple Choice

Manufacturers of products that are commonly sold through department and grocery stores often use a(n) ________.


A) pull strategy
B) exclusive channel strategy
C) push strategy
D) value chain strategy

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